A little story teaches you the meaning of paid advertising terms
What are CPC, CPM, CPA, CPL, CPS, CPR in paid advertising?
Many of the small partners who have just entered the line always can’t tell the billing mode of the mainstream paid advertisements on the market. Today, through an easy-to-understand example, we can analyze and sort out clearly!
You are on a business trip, staying at the hotel
1. Staying in the hotel in the evening, I want to see what services I can provide, so I want to collect some small cards: called precision advertising (platform, time, crowd);
2, you see the card far away: called CPM (exposure);
3, you are interested, came over and picked up the card: called CPC (click);
The focus is coming
4, you look back and forth at the card, and finally did not hold back the temptation, dialed the phone on the card: called CPA (behavior);
5. You are still very embarrassed before the call is dialed. With the voice from phone, “Hello, what service do you need?” You completely gave up, cross your dead line and called the service: This is called CPS (transaction);
6, your enjoy in the service, suddenly remembered the good friend who lived next door, such a good thing must be recommended to him: this is called CPL (potential intention);
7, and in order to record this wonderful moment, the whole process is recorded with the camera, the file retains the aftertaste in the future, it is called CPD (download);
8. After the service is over, you are happy, and filled out the questionnaire for the service, and scored a perfect score (CPR).
Let’s sort it out:
CPC: click, Cost per click;
CPM: mille, Cost Per Mille, billing according to exposure;
CPA:action,Cost Per Action, billing by behavior (behavior includes form submission/telephone dialing, etc.);
CPS: sale, Cost Per Sale, billed according to the transaction (purchase, payment);
CPL: lead, Cost Per Lead, according to the advertisement click to guide the user to reach the number of potential customers of the service provider designated webpage;
CPD: download, Cost Per Download, billing according to download;
CPR: response, Cost Per Response, which is charged according to the number of responses from the user;
Ok, if you haven’t figured it out yet, just take a weekend and go to a hotel!